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How to Measure Consumer Attention

how to measure consumer attention

Published By: Research Desk Released: Apr 11, 2022

Gaining a comprehensive understanding of performance helps marketers build a strong, results-driven digital advertising strategy. While baseline ad verification metrics are essential building blocks f...

Measurement Innovation

measurement innovation

Published By: Research Desk Released: Apr 11, 2022

Measuring consumer attention is critical to strengthening the performance of your digital media, as attention signals provide clarity into a myriad of ways consumers receive your brand message. But no...

Protect Your Ad Spend From Invalid Traffic

protect your ad spend from invalid traffic

Published By: Research Desk Released: Apr 11, 2022

Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that a valid user never saw. While the growth and sophistication of fr...

Beyond Ad Verification

beyond ad verification

Published By: Research Desk Released: Apr 11, 2022

Confidence that advertisers got what they paid for builds trust in the digital media ecosystem and lays the proper groundwork for any campaign. However, the industry has reached an inflection point wh...

Smarter Greener More Secure Transformation Through Digital Transformation White Paper

smarter greener more secure transformation through digital transformation white paper

Published By: Research Desk Released: Mar 25, 2022

The transportation industry is extremely diverse. Some organisations are focused on moving people and goods by rail or road, while others are focused on air transport or the complex logistics of seapo...

Voice Built for the Modern Age of Customer Service

voice built for the modern age of customer service

Published By: Research Desk Released: Mar 23, 2022

Voice still saves the day for tough customer issues. Ease your customers’ stress with telephony integration. Your customers want fast, quality support — especially when they’re dealing wit...

IDC: Blueprinting a Cloud Operating Model for the Multicloud Era

idc: blueprinting a cloud operating model for the multicloud era

Published By: Research Desk Released: Mar 17, 2022

The recent acceleration of digital transformation initiatives is driving the need for a cloud operating model that enables tighter alignment between IT resources and the delivery of business outcomes....

IDC: Blueprinting a Cloud Operating Model for the Multicloud Era

idc: blueprinting a cloud operating model for the multicloud era

Published By: Research Desk Released: Mar 17, 2022

La reciente aceleración de las iniciativas de transformación digital está acentuando la necesidad de adoptar un modelo operativo de nube que ofrezca una mayor coordinación entre los recursos de TI...

Wie nutzen Unternehmen die entsprechenden Technologien, um ihre Beschaffungsziele zu erreichen?

wie nutzen unternehmen die entsprechenden technologien, um ihre beschaffungsziele zu errei...

Published By: Research Desk Released: Mar 11, 2022

Unternehmen setzen verstärkt auf die digitale Umgestaltung ihrer Betriebsabläufe, um die Effizienz zu steigern, bessere datengestützte Entscheidungen zu treffen und Kosten zu senken. In welchem Ma�...

¿Cómo las organizaciones utilizan las tecnologías para alcanzar sus objetivos de compras?

¿cómo las organizaciones utilizan las tecnologías para alcanzar sus objetivos de compra...

Published By: Research Desk Released: Mar 11, 2022

Las organizaciones se han centrado cada vez más en la transformación digital de sus operaciones para aumentar la eficiencia, tomar mejores decisiones basadas en datos y reducir los costes. ¿Hasta q...

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