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The Marketers’ Guide to Buying Location Data

the marketers’ guide to buying location data

Published By: Research Desk Released: Mar 21, 2019

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes ...

The Data Scientists’ Guide to Buying Location Data

the data scientists’ guide to buying location data

Published By: Research Desk Released: Mar 21, 2019

Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligen...

7 questions to ask when buying location data for audience segmentation

7 questions to ask when buying location data for audience segmentation

Published By: Research Desk Released: Mar 21, 2019

This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018....

Data Is Your Competitor‘S Secret Weapon

data is your competitor‘s secret weapon

Published By: Research Desk Released: Mar 20, 2019

Now is the time for companies to think about modernizing their analytical environments. Rearview mirror analytics is not producing the ROI that the modern data platform and predictive analytics can en...

Getting Smart about Data Growth with Intelligent Data Management

getting smart about data growth with intelligent data management

Published By: Research Desk Released: Feb 22, 2019

With the amount of unstructured data more than doubling every two years, it’s clear that organizations need to come up with new strategies to handle their data more effectively. The primary challeng...

Changing the Way the World Manages Data

changing the way the world manages data

Published By: Research Desk Released: Feb 22, 2019

The way we manage data needs to change. The solutions of yesterday worked fine when we were talking terabytes of data but they are too costly, complex, and locked-in for today’s exponential data gro...

CIO’s Guide to Data Analytics & ML (NA)

cio’s guide to data analytics & ml (na)

Published By: Research Desk Released: Feb 20, 2019

Breakthroughs in artificial intelligence (AI) have captured the imaginations of business and technical leaders alike: computers besting human world-champions in board games with more positions than th...

Visual Analytics for Dummies

visual analytics for dummies

Published By: Research Desk Released: Feb 07, 2019

Visual analytics can be the key to transforming your business. But how do you make the leap from data to decision-making? Learn how in three short chapters and 10 key data analytics takeaways. See h...

10 Secrets to Winning with Analytics

10 secrets to winning with analytics

Published By: Research Desk Released: Feb 07, 2019

Nearly every organization uses analytics, but many are not realizing the full potential they can deliver. This e-book shares 10 proven best practices based on Qlik's 20 years of service to over 34,000...

Automated Analytics Destroy Marketing Rules

automated analytics destroy marketing rules

Published By: Research Desk Released: Feb 04, 2019

Until recently, the best attempt at personalization most marketers could give was to segment their audience, and send each segment a different, pre-designed message. But that won’t cut it anymore �...

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