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Mastering Mobile App Engagement  and  Retention

Mastering Mobile App Engagement and Retention

CleverTap
Published by: Research Desk Released: Jan 13, 2020

Research has shown that apps with the highest retention rate belong to the publication category. This is mostly due to frequent changes in content and users’ set preferences that make them return to their favorite content apps. Close behind are social and gaming apps, which by design call for frequent information and data exchange with peers.