As the world continues to shift and market demands continue to fluctuate at unprecedented rates, it’s becoming critical for your supply chain network to stay ahead of the curve. In a volatile consumer market, competition for brand recognition and product uptake is fiercer than ever. Long gone are the days of predictable consumer demand and single-channel retail. The success of your brand will depend on how quickly you can pivot to both meet the needs of the new buyer and respond to global disruptions. Many CPG supply chain networks, however, are built upon rigid infrastructures, whose inflexibility renders them vulnerable to external forces. The brittleness of these supply chains expose them to avoidable risk and business costs.