Sales and Marketing Whitepapers

accelerate digital transformation with enterprise apps on the cloud

Sponsored by: Kyndryl Published By: Research Desk Released: Nov 17, 2021

Digital transformation requires shifting critical and noncritical workloads to the cloud Many enterprises began their cloud journeys by migrating customer-facing applications and adopting cloud-nat...

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beyond crm: the cfo’s guide to driving sales revenue and reducing sales costs

Sponsored by: Microsoft Published By: Research Desk Released: Oct 06, 2021

With remote selling and digital experiences becoming the primary way of engaging with customers, updating your customer relationship management (CRM) solution is more important than ever. Learn how to...

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using data to drive an improved customer experience for banking wallet share only

Sponsored by: Informatica Published By: Research Desk Released: Oct 04, 2021

Are Your Sales and Marketing Initiatives on Target? Understanding what your customers want, need, and expect from you is key to delivering new products and services that engage and retain them. Rea...

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the ultimate guide to b2b marketing planning

Sponsored by: Inbox Insight Published By: Research Desk Released: Sep 07, 2021

This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack. Supported by tried and tested marketing principles, we'll cover: PR...

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account-based marketing research report

Sponsored by: Inbox Insight Published By: Research Desk Released: Sep 07, 2021

This brand new Research Report explores the rise of Account-Based Marketing (ABM) and how it is being approached by businesses worldwide. Resulting from a recent survey of senior marketers ...

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7 pillars of successful demand generation

Sponsored by: Inbox Insight Published By: Research Desk Released: Sep 07, 2021

This resource is for digital professionals looking to sense-check their current approach to demand generation against some of the best tried and tested approaches. Including: Real examples o...

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quality crm data: the key to delivering great customer experiences

Sponsored by: Validity Published By: Research Desk Released: Dec 08, 2020

In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above t...

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strategic sales planning through market disruption

Sponsored by: Anaplan Published By: Research Desk Released: Dec 08, 2020

This white paper discusses four important planning processes sales organisations can put in place to ensure they can continue to function effectively through any period of market disruption. It also h...

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jumpstart your revenue growth

Sponsored by: Adobe Published By: Research Desk Released: May 13, 2020

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...

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the marketing value of marketing automation

Sponsored by: Adobe Published By: Research Desk Released: Feb 06, 2020

This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: Manage prospects by c...

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