Marketing Whitepapers

next-level video marketing ipaper

Sponsored by: Brightcove Published By: Research Desk Released: May 06, 2020

Next-Level Video Marketing Developing video campaigns to engage key prospects at every stage of their journey Regardless of the type of content you create, it won’t get the job done if you...

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5 hard truths for marketers

Sponsored by: Sitecore Published By: Research Desk Released: Mar 11, 2020

Today, senior marketers are expected to drive their organization’s digital experience and steer its digital-first vision. Making this transformation is critical for success, but martech stacks have ...

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6 compliance champions you want on your side

Sponsored by: Microsoft Published By: Research Desk Released: Mar 05, 2020

La naturaleza de la tecnología está cambiando, con más datos empresariales que migran a la nube y las fronteras físicas que erosionan como una limitación para hacer negocios. Como resultado, e...

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the cms evolution: traditional, headless, and hybrid demystified

Sponsored by: Adobe.io Published By: Research Desk Released: Feb 06, 2020

Because content is the foundation of every experience, having the right content management system is critical for keeping up with growing demand, expectations, and channels. Here's how to judge betwee...

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infor sales and operations planning (s and op)

Sponsored by: Infor Published By: Research Desk Released: Feb 05, 2020

Infor S and amp;OP aligns operations, financial, and marketing organizations around the same strategic goals, helping you more easily match production plans with customer demands and sales objectives....

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online personalization in ecommerce

Sponsored by: Episerver Published By: Research Desk Released: Feb 05, 2020

Personalization is increasingly important to merchants seeking to not only engage shoppers, buts also to encourage repeat shoppers and increase and conversion. It comes in many different forms, fro...

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2019 state of the internet / security: 2019 — a year in review

Sponsored by: Akamai Technologies Published By: Research Desk Released: Feb 01, 2020

No final de 2019, queremos agradecer a vocês, leitores, por continuarem a apoiar o relatório SOTI (State of the Internet)/Segurança da Akamai. Tanto a equipe quanto o relatório evoluíram signific...

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relevance is everything: how location data improves advertising efficiency

Sponsored by: Here Tech & Digitas Published By: Research Desk Released: Jan 15, 2020

We are in the midst of a fascinating and constantly changing time in the advertising and marketing worlds, with great advancements in technology providing more opportunity for better understanding con...

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customer centricity: a key priority across all lines of business

Sponsored by: Microsoft Published By: Research Desk Released: Jan 14, 2020

Customer experience is expected to overtake price and product as the key brand differentiator by 2020. Get ahead of the competition now by personalizing your organization’s customer experience strat...

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the mobile marketing metrics that matter to cmos

Sponsored by: CleverTap Published By: Research Desk Released: Jan 10, 2020

Today’s marketers track a lot of metrics in order to better understand their audiences and customers. Understanding what all those clicks, downloads, and conversions mean for your current and future...

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