Marketing Whitepapers

two key priorities accelerating higher ed marketing

Sponsored by: Adobe Published By: Research Desk Released: Dec 12, 2020

Higher-ed marketers are spread thin, and the industry as a whole is undergoing significant changes in the way it communicates with prospective students. University decision-makers thus face many chall...

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how manufacturers can leverage digital transformation to strengthen relationships with sup...

Sponsored by: Adobe Published By: Research Desk Released: Dec 11, 2020

With heightened pressure to prove ROI, manufacturing marketing teams must embrace changes in how they market to new audience segments to increase efficiency and build stronger relationships with distr...

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lead-to-account matching and routing market guide

Sponsored by: LeanData Published By: Research Desk Released: Oct 15, 2020

Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more so...

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lead management: the essential foundation of b2b growth in any economy

Sponsored by: LeanData Published By: Research Desk Released: Oct 15, 2020

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due ...

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cloud technology: the state of the chanel report

Sponsored by: Ingram Micro Published By: Research Desk Released: Oct 06, 2020

A few years on and the role of the channel has not only been revived and augmented, but a number of trends appear set to propel the channel to a position of even greater prominence. In fact, four key ...

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channelsight scaled lead qualification and nurturing 2x, resulting in an additional €200...

Sponsored by: Exceed Published By: Research Desk Released: Oct 01, 2020

In reaching their target personas, ChannelSight works through multiple marketing channels such as inbound, outbound and through third-party publishers. Following up and qualifying leads from all these...

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three mistakes organizations make while developing abm programs

Sponsored by: Oracle Published By: Research Desk Released: Jul 29, 2020

The general idea behind account-based marketing (ABM) is simple: sales and marketing work together to develop an outreach strategy geared toward a specific account. The benefits of ABM are clear, s...

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2020 database strategies and contact acquisition survey report

Sponsored by: Oracle Published By: Research Desk Released: Jul 29, 2020

Modern marketing and sales teams are feeling the pressure to deliver seamless, authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of rel...

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the complete guide to referral marketing

Sponsored by: Birdeye Published By: Research Desk Released: Jul 27, 2020

The most effective form of marketing is a personal recommendation from a friend or family member. But unfortunately, while most businesses have happy customers, they aren’t getting recommendations. ...

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the new marketing standard: healthcare edition

Sponsored by: Uberflip Published By: Research Desk Released: Jun 29, 2020

To better understand how today's healthcare marketing leaders accelerate the buyer journey with content, Heinz Marketing and Uberflip conducted a research study. The report uncovers ways healthcare ma...

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