Email Marketing Whitepapers

trailblazer’s guide to email deliverability (and revenue)

Sponsored by: Bloomreach Published By: Research Desk Released: Apr 11, 2023

The path to e-commerce profitability can mimic your favorite hike: rolling hills, valleys, and plateaus that make you wonder, What’s next? Like your trusty canteen, email is one avenue that marke...

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disruption: how the 2020 pandemic changed email

Sponsored by: Validity Published By: Research Desk Released: Feb 04, 2021

Actionable email insights for uncertain times. Everything we thought we knew about consumer behavior changed in 2020. All our years of carefully watching metrics and optimizing email campaigns sudd...

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email tune-up: a 5-point inspection to get your program in gear

Sponsored by: Validity Published By: Research Desk Released: Feb 04, 2021

Whether you’re new to email marketing or a seasoned pro, now is the time to clean the gunk out of your email campaign to prime yourself for lasting success. Validity created the five-point inspectio...

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the sender score guide to deliverability

Sponsored by: Validity Published By: Research Desk Released: Jan 16, 2021

Are you new to email marketing, or simply looking to better understand deliverability? You’ve come to the right place. Download our Sender Score Deliverability Guide to help set you on the path t...

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the fundamentals of email marketing

Sponsored by: Validity Published By: Research Desk Released: Jan 16, 2021

Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after ...

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online personalization in ecommerce

Sponsored by: Episerver Published By: Research Desk Released: Feb 05, 2020

Personalization is increasingly important to merchants seeking to not only engage shoppers, buts also to encourage repeat shoppers and increase and conversion. It comes in many different forms, fro...

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how to outsmart your inbox: 25 email tricks for busy professionals

Sponsored by: Sanebox Published By: Research Desk Released: Aug 28, 2019

It’s hard to believe when the movie “You’ve Got Mail” came out in 1998, people actually looked forward to opening their inboxes. According to the McKinsey Global Institute, today’s averag...

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forrester email marketing can launch customer obsession

Sponsored by: Adobe Published By: Research Desk Released: Aug 26, 2019

Email provides the wedge into customer-obsessed marketing Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the cus...

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