Customer Retention Whitepapers

customer retention today: what you need to be doing

Sponsored by: Sigma Published By: Research Desk Released: Jun 27, 2022

Brand loyalty was tough before, but it’s been even tougher in recent years. Competition has never been greater and since COVID, the bar has been raised significantly. If customer experienc...

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cmo playbook: customer retention

Sponsored by: CleverTap Published By: Research Desk Released: Oct 13, 2021

Even before the outbreak of the COVID-19 pandemic, the way customers interacted with businesses was already undergoing several changes. Eventually, the pandemic led to an unavoidable shift to a low-co...

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churn monster playbook

Sponsored by: Churnzero Published By: Research Desk Released: Sep 10, 2021

If you are responsible for Customer Success in your subscription model company, you have monsters in your closet. These churn monsters take big bites out of your customer base. Even superior products ...

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customer onboarding ebook

Sponsored by: ChurnZero Published By: Research Desk Released: Aug 27, 2021

SaaS onboarding makes or breaks your customer retention. It’s a learn-or-churn, adopt-or-get-dropped experience for users. For this reason, everyone is trying to crack the code on how to create the ...

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churn monster playbook

Sponsored by: Churnzero Published By: Research Desk Released: Aug 27, 2021

If you are responsible for Customer Success in your subscription model company, you have monsters in your closet. These churn monsters take big bites out of your customer base. Even superior products ...

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create new opportunities for customer retention

Sponsored by: Oracle Published By: Research Desk Released: Aug 18, 2021

In the next decade, businesses will move to subscription models to stabilise and extend company revenue streams, meet customer demand, and solidify stronger competitive positions. But to ensure the bi...

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building a platform for digital insurance

Sponsored by: MuleSoft Published By: Research Desk Released: May 07, 2020

Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal ...

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scaling identity management to ensure customer loyalty program success: four case studies

Sponsored by: Akamai Published By: Research Desk Released: May 23, 2019

Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access managemen...

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experience commerce: a guide to winning the customer hearts and minds

Sponsored by: Sitecore Published By: Research Desk Released: May 22, 2019

Discover the approach to winning lifelong, loyal customers Commerce has changed. Consumers now expect unique experiences tailored to them. To meet these expectations, you must know those you intera...

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canon business readiness index: 2018 innovation edition

Sponsored by: Canon Published By: Research Desk Released: Dec 17, 2018

The business landscape is changing at a breakneck pace. The rate of rapid change is led by globalisation, new and evolving technologies, increasing customer expectations and a shift in demographics to...

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