Customer Experience Whitepapers

the marketer’s guide to articulating dam return on investment

Sponsored by: Adobe Published By: Research Desk Released: Jan 03, 2019

Digital asset management is the foundation for orchestrating unique customer experiences across channels. It’s time to rethink the strategic value for marketing. The growing demand for personaliz...

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mastering product experience in saas

Sponsored by: Aptrinsic Published By: Research Desk Released: Jan 02, 2019

Building a great SaaS product is hard. Getting people to try your product is even harder. But the ultimate challenge is to ensure that customers not only try, but keep using your product over time. ...

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metrics that matter: 11 reports that translate cx data to program investment

Sponsored by: SMG Published By: Research Desk Released: Jan 02, 2019

To help you bridge the gap between the nitty-gritty and the need-to-know, we've broken down 11 reports guaranteed to help you secure organizational buy-in by answering 3 key questions: Where do w...

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five things we learned from talking to more than 1 billion people

Sponsored by: SMG Published By: Research Desk Released: Jan 02, 2019

We’re living in what Forrester has dubbed “The Age of the Customer”—where the sheer number of choices has created a seismic shift in power. The possibilities are endless. And that means expect...

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7 keys to launching a successful customer experience program

Sponsored by: SMG Published By: Research Desk Released: Jan 02, 2019

Making an investment is one thing — making sure it pays off is another. For many, a new CX program can seem like a daunting task, whether you’re launching your first or hitting refresh. We know be...

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amplify your sales team’s productivity with the dynamics 365 & office 365

Sponsored by: Microsoft Published By: Research Desk Released: Dec 27, 2018

Building relationships is essential in today’s sales environment. But sellers fall short when tasked with maintaining so many complex interactions at the same time....

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commerce: it’s always personal “how context-driven content fuels sales growth̶...

Sponsored by: Sitecore Published By: Research Desk Released: Dec 14, 2018

How context-driven content fuels sales growth What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. ...

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