B2B Archives | Binary OnDemand

The Secret to Effortless Product Discovery

the secret to effortless product discovery

Published By: Research Desk Released: Jan 26, 2023

Understanding the Perils of Perfect Product Data in B2B Commerce The digital revolution in B2B selling has already begun. New technologies are paving the way for distributors to focus on the parts ...

The 7-Step Guide to Sales Acceleration for B2B Marketers

the 7-step guide to sales acceleration for b2b marketers

Published By: Research Desk Released: Aug 04, 2022

It takes up to 6 months to set a qualified meeting with a senior DM according to 58% of B2B marketing professionals, and 78% of average sales cycles are between 1- 12 months. With such long lead times...

Inflation: Pre- and Post- Pandemic A Manufacturing and Distribution Pricing Manager’s Guide to Weathering the Storm

inflation: pre- and post- pandemic a manufacturing and distribution pricing manager’s ...

Published By: Research Desk Released: Jul 14, 2022

In this expert guide, we will examine how the arrival of new inflationary pressures have created new hurdles for pricing managers at companies faced with preserving margins during volatile times. We...

Successfully Selling the Value of a B2B Digital Transformation

successfully selling the value of a b2b digital transformation

Published By: Research Desk Released: Jul 12, 2021

About the Guide Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides...

CMOs Guide to B2B Marketing Attribution

cmos guide to b2b marketing attribution

Published By: Research Desk Released: Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...

Taxing Matters: What All Manufacturers Should Know About Selling Online

taxing matters: what all manufacturers should know about selling online

Published By: Research Desk Released: Nov 19, 2020

What every manufacturing firm should know about indirect tax compliance and how to effectively manage B2B and B2C e-commerce transactions in the modern world....

Empower Sales with End-to-End Digital Workflows to Increase Win Rates and Retention

empower sales with end-to-end digital workflows to increase win rates and retention

Published By: Research Desk Released: Jun 30, 2020

Business-to-business buyer journeys can be complex, demanding digital strategies similar to busines-to-consumer approaches in order to help sales organizations execute in the digital era. Customers wi...

7 Inspiring B2B Campaigns

7 inspiring b2b campaigns

Published By: Research Desk Released: Apr 17, 2020

In uncertain times, maintaining strong B2B relationships can be a real trick. The voice of your marketing needs innovation, flexibility, and understanding. From microsites to podcasts to webinars, the...

Account-Based Marketing Handbook

account-based marketing handbook

Published By: Research Desk Released: Nov 19, 2019

As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marke...

Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook

mind the data gap: 2019 data-driven marketing and advertising outlook

Published By: Research Desk Released: Jun 17, 2019

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upend...

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