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Definitive Guide to choosing a Content Management System

definitive guide to choosing a content management system

Published By: Research Desk Released: May 20, 2019

You know you need a content management system to manage multilingual sites, enable personalized communications across channels, and measure campaign ROI, among countless other benefits. The choices an...

E X P E R I E N C E C O M M E R C E : A guide to winning customer hearts and minds

e x p e r i e n c e c o m m e r c e : a guide to winning customer hearts and minds

Published By: Research Desk Released: May 16, 2019

Many leading brands and Internet businesses have had it good for years, riding the online shopping wave and developing electronic commerce platforms. But with their “one-and-done” focus on selling...

Path to Personalization The 9 keys to driving stronger relationships—one customer at a time

path to personalization the 9 keys to driving stronger relationships—one customer at a t...

Published By: Research Desk Released: May 16, 2019

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly large number of companies have not fully embraced this strategic tactic. Typically, senior mark...

Upgrade Your Data Estate To New Azure SQL Database Managed Instance

upgrade your data estate to new azure sql database managed instance

Published By: Research Desk Released: Jan 15, 2019

The release of Azure SQL Database Managed Instance marks an important step for companies implementing an Information Data Estate on the Microsoft Azure stack. Managed Instance represents the latest...

Trends In The Cost Of Web Application & Denial Of Service Attacks

trends in the cost of web application & denial of service attacks

Published By: Research Desk Released: Jan 15, 2019

We are pleased to present the Cost of Web Application and Denial of Service Attacks: The purpose of this research is to understand changes in the cost and consequences of web application and denial ...

Third-Party Risk Management for Financial Services

third-party risk management for financial services

Published By: Research Desk Released: Jan 15, 2019

While your current Vendor Risk Management (VRM) program may have areas of strength, there is most certainly room for improvement. Vendor Risk Management programs are a significant driver of both in...

7 Lessons from Visionary Context Marketers

7 lessons from visionary context marketers

Published By: Research Desk Released: Jan 04, 2019

Why the Context Marketing mindset matters -and how you can get it Context Marketing allows you to effectively own and manage the customer experience. Understanding context helps marketers provide re...

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies

digital experience platforms: buyer trends, preferences, and strategies

Published By: Research Desk Released: Dec 14, 2018

Digital Experience Platforms (DXPs) are often the primary way customers engage with an organization. Leveraging DXPs to provide great experiences can make the difference between market leadership and ...

The new power couple: Content and commerce take center stage

the new power couple: content and commerce take center stage

Published By: Research Desk Released: Dec 14, 2018

Too often, brand marketing efforts are segregated from commerce systems and their data, so marketers frequently promote products to prospects who may not have shown interest or, worse, have already bo...

Commerce: It’s always personal “How context-driven content fuels sales growth”

commerce: it’s always personal “how context-driven content fuels sales growth̶...

Published By: Research Desk Released: Dec 14, 2018

How context-driven content fuels sales growth What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. ...

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