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The Go-To- Market Playbook for Revenue Teams

the go-to- market playbook for revenue teams

Published By: Research Desk Released: Apr 20, 2021

Align and action your marketing, sales, and customer success teams to accelerate revenue with this go to market strategy guide from Drift and Clari....

The Art of ABM: A Strategic Guide to Account-Based Marketing

the art of abm: a strategic guide to account-based marketing

Published By: Research Desk Released: Feb 04, 2021

Account-based marketing (ABM) isn't a new concept in B2B. So why are marketers still debating the ABCs of ABM? There are two main reasons: No two ABM programs look alike.ABM is a targeted appr...

The ABCs of ABM: How to Identify, Engage, and Convert Your Most Ideal Accounts

the abcs of abm: how to identify, engage, and convert your most ideal accounts

Published By: Research Desk Released: May 24, 2020

You decide to add account-based marketing to your existing demand gen marketing strategy. You have the budget for it and you’ve even pulled together a few lists of great accounts to target. You set ...

How To Personalize Your B2B Buying Experience (And Get Customers To Love You Like They Love Amazon, Netflix, and Spotify)

how to personalize your b2b buying experience (and get customers to love you like they lov...

Published By: Research Desk Released: May 24, 2020

Is your marketing sick? Symptoms may include: too many forms, unused content, and frustrated buyers. The good news is the cure is simple: buyer enablement. Consumer platforms like Uber, Netflix, Sp...

The Measurable Lead Model

the measurable lead model

Published By: Research Desk Released: Apr 09, 2020

Good leads are the lifeblood for any growing business. Sales depends on them to close deals and drive revenue. It’s marketing’s job to generate leads and introduce them to the right people so s...

7 CMOS Share Secrets That Will Change How You Market Today

7 cmos share secrets that will change how you market today

Published By: Research Desk Released: Apr 09, 2020

In this book, we’re sharing some of the lessons we’ve learned from our conversations with CMOs and marketing trailblazers who’ve been special guests on our podcasts. So in each chapter, we’ll ...

The Modern Marketer’s Playbook

the modern marketer’s playbook

Published By: Research Desk Released: Apr 09, 2020

Get key insights from 35 top marketing leaders to help you stay ahead of the game....

The Guide to Conversational ABM

the guide to conversational abm

Published By: Research Desk Released: Apr 09, 2020

In this guide you’ll learn how to: Create a cohesive buying experience for your accounts Find more opportunities for your sales team Strengthen marketing / sales alignment...

The MQL Is Dead

the mql is dead

Published By: Research Desk Released: Apr 09, 2020

Your buyers don't want to be treated like MQLs. Treat your buyers like people. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it)....

THE ANATOMY OF AN EFFECTIVE ENTERPRISE SALES MEETING

the anatomy of an effective enterprise sales meeting

Published By: Research Desk Released: Apr 09, 2020

We spoke to sales leaders from companies like G2, Gong, Outreach, and others about what goes into a great sales meeting. First, we’ll dive into what needs to happen before the meeting, including pro...

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