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CMO Playbook: Customer Retention

cmo playbook: customer retention

Published By: Research Desk Released: Oct 13, 2021

Even before the outbreak of the COVID-19 pandemic, the way customers interacted with businesses was already undergoing several changes. Eventually, the pandemic led to an unavoidable shift to a low-co...

The User Retention Pocket Guide

the user retention pocket guide

Published By: Research Desk Released: Oct 07, 2021

This pocket guide gives you a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal use...

Industry Benchmarks for Ecommerce Apps

industry benchmarks for ecommerce apps

Published By: Research Desk Released: Oct 07, 2021

According to the latest research by App Annie, global time spent in shopping apps grew 45% year over year. Consumers spent 2.3 billion hours in mobile shopping apps in just one week. And they’re not...

Rethink Fintech Playbook: 2021

rethink fintech playbook: 2021

Published By: Research Desk Released: Sep 16, 2021

Consumer dependency on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with an unparalleled opportunity to engage customers that are primed to act....

The Experience Optimization Pocket Guide

the experience optimization pocket guide

Published By: Research Desk Released: Mar 05, 2020

An experience is a user’s perception of your brand. It’s an opportunity to wow your users. And since your brand is built upon customer perception, you better work at giving them the best app exper...

Push Notification Secrets from Today’s Top Mobile Apps

push notification secrets from today’s top mobile apps

Published By: Research Desk Released: Mar 05, 2020

There are times when push notifications are seen as a disruptive and invasive. They arrive at inconvenient times and with an annoying frequency. Or they might offer irrelevant information and feel imp...

Mastering Mobile App Engagement and Retention

mastering mobile app engagement and retention

Published By: Research Desk Released: Jan 13, 2020

Research has shown that apps with the highest retention rate belong to the publication category. This is mostly due to frequent changes in content and users’ set preferences that make them return to...

Mobile Engagement and Retention – From Acquisition to Advocacy

mobile engagement and retention – from acquisition to advocacy

Published By: Research Desk Released: Jan 13, 2020

This white paper is intended for marketers and product marketers from businesses of all sizes that actively use mobile apps. Retaining mobile users is difficult. In our current highly competitive mark...

Preventing Mobile App Churn

preventing mobile app churn

Published By: Research Desk Released: Jan 13, 2020

To succeed, you cannot afford these stats to become your reality. You also cannot get fixated on the floating number of downloads. That’s because downloads and installs won’t fuel your business...

The Mobile Marketing Metrics That Matter to CMOs

the mobile marketing metrics that matter to cmos

Published By: Research Desk Released: Jan 10, 2020

Today’s marketers track a lot of metrics in order to better understand their audiences and customers. Understanding what all those clicks, downloads, and conversions mean for your current and future...

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