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Empower Sales with End-to-End Digital Workflows to Increase Win Rates and Retention

empower sales with end-to-end digital workflows to increase win rates and retention

Published By: Research Desk Released: Jun 30, 2020

Business-to-business buyer journeys can be complex, demanding digital strategies similar to busines-to-consumer approaches in order to help sales organizations execute in the digital era. Customers wi...

B2B and B2C Companies Face Similar Hurdles With Complex Buyer Journeys

b2b and b2c companies face similar hurdles with complex buyer journeys

Published By: Research Desk Released: May 13, 2020

As the walls between our personal and professional lives continue to crumble, many of the characteristics that traditionally separated B2C consumers from B2B buyers are now migrating across those arti...

Forrester: What it Takes to be a Leader in B2B eCommerce [B2B Salesplay: Forrester B2B Guide]

forrester: what it takes to be a leader in b2b ecommerce [b2b salesplay: forrester b2b gui...

Published By: Research Desk Released: May 13, 2020

In March 2018, Magento Commerce commissioned Forrester Consulting to evaluate the state of B2B eCommerce. Forrester conducted an online survey in the US, the UK, Germany, China, and Australia with 302...

Prove Your Marketing Worth: Metrics and Analytics Cheat Sheet

prove your marketing worth: metrics and analytics cheat sheet

Published By: Research Desk Released: May 13, 2020

Most marketers are unable to understand the revenue impact their marketing programs are having. This cheat sheet gives you a high level view on how you can easily start tracking the right metrics to m...

Customer Analytics: The 20 Attributes that Lead to Business Success

customer analytics: the 20 attributes that lead to business success

Published By: Research Desk Released: May 13, 2020

Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the cro...

Content For Everyone

content for everyone

Published By: Research Desk Released: May 13, 2020

Discover how a modern content management system can help you create omnichannel, personalized experiences in real time--at scale. Businesses are under pressure to create more content-led experience...

Jumpstart Your Revenue Growth

jumpstart your revenue growth

Published By: Research Desk Released: May 13, 2020

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...

Building Better Experiences (and Bigger Profits)

building better experiences (and bigger profits)

Published By: Research Desk Released: Apr 28, 2020

Winning B2B commerce experiences start with the customer. Customer expectations are evolving fast in the B2B market. Long-term growth requires investment in the future, and seamless and intuitive c...

12 Things to Know When Choosing a B2B eCommerce Platform

12 things to know when choosing a b2b ecommerce platform

Published By: Research Desk Released: Apr 28, 2020

The average request for proposal process can take weeks or months to complete. Using a phased approach can help you make a great decision, in less time. View the guide 12 Things You Must Know When Cho...

Building Better Experiences (and Bigger Profits)

building better experiences (and bigger profits)

Published By: Research Desk Released: Apr 28, 2020

Winning B2B commerce experiences start with the customer. Customer expectations are evolving fast in the B2B market. Long-term growth requires investment in the future, and seamless and intuitive c...

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