Post staunch criticism, Google seems to be taking back the major redesign rollout of its desktop search results, which the tech giant had begun rolling out very recently. And the major drawback of this change was that it made paid ads indistinguishable from organic search results.
So, are you not sure what we are referring to?
Well, the tech giant last week began rolling out a brand-new look for search results on personal computers that involved icons in front of organic search results and a bold ‘Ad’ label for paid ads.
On this, Google mentioned the following in a tweet, “Last week we updated the look of Search on desktop to mirror what’s been on mobile for months. We’ve heard your feedback about the update. We always want to make Search better, so we’re going to experiment with new placements for favicons.”
Google further mentioned that the preliminary tests on personal computers and smartphones rolled out several months ago garnered a positive response, although Google appreciates user feedback and is in the process of further design amendments, including the elimination of favicons from desktop results.
More about the desktop redesign rollout
Google’s primary logic behind the redesigned format was to put across the website’s brand in focus while aiding searchers in understanding where the information is coming from. However, with the new look, the changes seem to have drifted in the opposite direction, making it difficult to distinguish ads from organic search results.