How to comply with the California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) was passed in June of 2018 in the wake of backlash from numerous high-profile data breaches and incidents in which data brokers and marketing agencies mishandled consumers’ personal data. In effect as of January 2020, CCPA is the first law of its kind to bring European-style data privacy regulations to the United States. It serves as a harbinger of new consumer protections across the nation. Additional states that have passed privacy regulations include Vermont, Colorado, and New Jersey, while as of June 2019 bills are pending in the states of New York and Washington, with more likely to follow. Congress is also weighing a number of privacy proposals on the national level. While the specifics vary, all of these acts share the goal of protecting consumer information.