Small-to-medium businesses are the backbone of the American economy. They make up 99.7 percent of American companies, and employ 49 percent of all private-sector American workers.1 They are the key driver of economic growth. And growth is important for everyone—we live in an economic system that is built upon it.
But it’s getting harder for small-to-medium businesses (SMBs) to compete in an ever-evolving environment. They must sell something of value, provide a great sales experience, offer exemplary aftersales service, recognize loyalty, and then do it all over again.
The good news is that providing a consummate customer experience is easier than you might think. In fact, here are nine steps your growing company can take to treat your customers right (and outmaneuver your competition while you’re at it).