We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter.
For too long, marketing has been seen as a cost center. And it’s not hard to see why—marketers have traditionally struggled to quantify the return on their marketing spend. It’s no wonder when they have been focused on metrics that undermine their credibility in the eyes of executives.
Download the Speaking the Language of Business Metrics ebook to find out how to:
• Make smart decisions about future spend
• Identify the types of key performance indicators (KPI’s) that matter
• Show you how and when to use specific KPI’s